Pulse - Prudential

Prudential Hong Kong Limited is one of the largest insurance firms in Hong Kong. Moreover, Prudential Hong Kong is the most profitable local business units cross APAC, under the umbrella of the British multinational insurance company and Fortune 500 company - Prudential PLC.

Project Details

Manager, User Experience & Growth

As the User Experience and Growth Manager, I'd lead a team of UX/UI designers and worked closely with the engineer & project teams to deliver the best software solutions for our customers and agency force. Meanwhile, I'd facilitated Lean UX & Design Thinking workshops to embrace the "Build - Measure - Learn" methodology within the enterprise environment.

Pulse app for APAC users and Prudential customers

PRUforce - the all-in-one mobile app to support our agency force from lead generation, sales management, training to customer engagement.
PRUforce UI Design Guide